Job Summary
The Copywriter's job is to write copy to support the ideation, development and promotion of client strategies. You are required to write copy that could live across a range of digital and traditional properties. You love to develop fresh copy concepts that are pioneering but grounded in insights, data and our clients' brief and objectives. Your work is aimed to perform a variety of different jobs eg - educate, inform, entertain, inspire, act on and/or engage.
Responsibilities
- Create content concepts , themes/pillars and key messaging and tag lines working from the strategy, brief and audience set
- Create actual copy decks/pieces(eg for any activation material/web/social/blog articles/emailers/brochures etc
- Work closely with client service/projects/studio to ensure copy elements translatable into final execution (elements)
- Present copy concepts internally and to clients
Requirements
- More than 1 years experience within a similar role
- Conceptual thinker & writer as well as a copy ninja
- Experience with ATL and TTL copy
- Team player
- Key messaging
- 360 campaign creator
- Heart String Puller
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