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Job Summary
Who are we:
A fast-paced, rapidly growing fintech business.
Who are we looking for:
A Digital Marketing Manager to join our team of experts and help us develop and support digital transformation strategies for our clients.
Must have:
Previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.
What will you do:
- Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
- Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
- Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
- Measure and report campaign performance against KPIs and ROI targets.
- Analyse trends to optimize spend and performance based on data insights.
- Conduct fraud monitoring for acquisition campaigns and take corrective actions.
- Plan and execute A/B testing to enhance campaign and creative performance.
- Suggest new digital channels for efficient user acquisition.
- Lead social media strategy and performance marketing initiatives.
- Oversee technical back-end processes for campaign implementation and tracking.
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