Job Requirements:

• Bachelor’s degree in Marketing or Communications (preferred).
• 3 years of experience in social media management, preferably in luxury hospitality or travel.
• Proven experience driving direct revenue through organic social media efforts.
• Strong understanding of luxury brand positioning and high-net-worth customer engagement.
• Proficiency in social media platforms (Instagram, Facebook, TikTok, and YouTube).
• Experience with social media scheduling and analytical tools.
• Excellent copywriting and storytelling skills.
• Basic design and video editing skills.
• Experience in working with influencers and content creators.
• Strong ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment.

Key Responsibilities:

• Social Media Management:

  • Align social media strategies with business goals.
  • Drive direct bookings and revenue through organic social media campaigns.
  • Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube.
  • Stay ahead of industry trends to ensure the brand remains a leader in luxury travel.

• Content Creation and Storytelling:

  • Create visually stunning and experience-driven content that promotes the luxury lifestyle.
  • Craft compelling captions and engaging stories highlighting the brand’s unique offerings.
  • Collaborate with the marketing team to align social media content with broader campaigns.
  • Create and edit short-form videos, graphics, and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut.

• Community Engagement and Brand Building:

  • Engage with followers, guests, and influencers to build a loyal community.
  • Respond promptly to comments, messages, and reviews to maintain a strong brand reputation.
  • Leverage user-generated content (UGC) and collaborate with travel bloggers and influencers.

• Social Commerce and Direct Booking Growth:

  • Utilize social media platforms to drive direct bookings.
  • Implement remarketing campaigns to re-engage users and encourage bookings.
  • Use social media campaigns and incentives to drive sales.

• Analytics and Performance Reporting:

  • Track and report KPIs such as engagement, reach, conversions, and revenue.
  • Use tools like Meta Business Suite, Google Analytics, and Metricool to inform strategy.
  • Provide insights and recommendations for improving organic social media performance.

• Influencer and Supplier Management:

  • Identify and manage relationships with influencers, brand ambassadors, and content creators.
  • Collaborate with videographers and other suppliers to ensure high-quality content.

• Collaboration and Cross-Department Coordination:

  • Work closely with marketing, sales, and reservation teams to align messaging and campaigns.
  • Support property teams in creating on-brand content and engaging with guests.
  • Coordinate with PR and Digital Marketing teams to ensure integrated marketing efforts.

• Administrative Tasks:

  • Schedule posts using media management tools (e.g., Meta Business Suite).
  • Maintain a content calendar to ensure consistent posting.