Job Overview:

The Sales Development Representative (SDR) is responsible for driving growth by identifying, engaging, and qualifying potential leads for the company’s solutions. The role involves proactive outreach to build a strong pipeline of high-quality opportunities, serving as the first point of contact for prospects, and managing CRM records.

Key Responsibilities:

• Lead Generation and Qualification:

  • Research and identify potential customers within the target market.
  • Conduct outbound calls and emails to engage with prospects and qualify leads.
  • Use cold calling, email campaigns, industry events, and LinkedIn outreach to generate leads.
  • Qualify leads by assessing their needs, challenges, and decision-making processes.

• Pipeline Management:

  • Maintain accurate records of interactions in the CRM system.
  • Schedule meetings and product demos for the sales team.
  • Provide regular updates to the sales team and leadership on lead status and pipeline metrics.

• Collaboration:

  • Work with the marketing team to align outreach strategies with campaigns.
  • Offer feedback on the effectiveness of marketing materials and lead generation strategies.
  • Collaborate with the sales team to refine the lead qualification process.

• Market Research and Insights:

  • Monitor industry trends and competitor activities to identify opportunities.
  • Share insights with the team to inform strategy and positioning.

Key Competencies:

• Sales Acumen: Strong understanding of sales processes and techniques, especially in SaaS environments.
• Communication: Excellent verbal and written communication skills to engage and build rapport with prospects.
• Interpersonal Skills: Ability to build rapport and work collaboratively with diverse teams.
• Problem-Solving: Analytical and creative thinking to address customer needs and link them to product solutions.
• Organizational Skills: Strong time management and ability to prioritize tasks effectively.
• Resilience: Ability to adapt to changing priorities and thrive in a fast-paced environment.
• Delivery Dedication: Committed to meeting deadlines and ensuring successful delivery.
• Innovation and Improvement: Continuously seeks more efficient ways to achieve goals.

Technical Skills:

• Proficiency in CRM systems (e.g., Salesforce, HubSpot).
• Familiarity with email marketing and lead generation tools.
• Basic understanding of data analysis and reporting.
• Knowledge of digital communication platforms (e.g., LinkedIn, Zoom).

Qualifications and Experience:

• Bachelor’s degree or similar 3-year qualification in Business, Marketing, or a related field.
• 1-3 years of experience in sales development or a related role.
• Proven track record of meeting or exceeding lead generation targets.
• Experience in B2B sales, particularly in the technology or legal sectors, is a plus.
• Understanding of South African business practices and market dynamics.