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Job Summary
We are seeking a results-oriented marketeer to drive the execution of brand strategies and marketing initiatives for our OTC pharmaceutical products.The ideal candidate will possess a blend of creativity, analytical skills, and a passion for consumers to accelerate brand growth and market share.
As a Brand Manager / Marketing Activator, you will be instrumental in crafting and implementing innovative campaigns that vividly convey our brand’s message and ethos to our target demographic & HCPs.
Brand Activation:
Develop and implement insight-driven, cutting-edge brand activation campaigns in line with our marketing strategy and brand ethos, OTIF.
Develop across multiple channels, including digital, social media, point of sale, and traditional advertising, to enhance brand visibility and engagement.
Responsible for communication deployment, precision marketing assets and adaptations of the principal’s global / regional playbooks.
Transform brand ideas and visual into promotional materials across multiple brands/channels & markets.
Balance between strategy and execution – identify key risk areas/ products with action plans and implementation thereof.
Motivational management of agencies and third-party vendors
Collaborate across functions to create unified and impactful brand experiences.
Manage event planning, sponsorships, and promotions, ensuring on-time and budgetary compliance.
Project manage the process from start to end in collaboration with the creative agency and other external vendors to ensure smooth production and distribution of point sales material.
Ensure consistent brand messaging across all channels.
Campaign Readiness & Management:
Timeously lead the planning, execution, optimization & delivery of marketing campaigns, leveraging consumer insights and market trends to maximize campaign effectiveness and ROI.
Work with Sales & Trade Managers, HCP Engagement Lead to ensure all parameters are met on sales force tactical objectives, plans, budget setting and achievement. Engage key customers, as needed for campaign execution, to ensure high level of service delivery.
Support Key Accounts and sales head to attain set objectives (sales ambition and spend budgets)
Track and monitor OTC promo grids across for optimal ROI.
Track and monitor HCP campaigns for optimal ROI.
Market Analysis & insights:
Conduct market analysis, store visits and competitor tracking to assess material effectiveness and identify sales opportunities, consumer trends, and competitive threats, translating insights into actionable strategies.
Responsible for keeping abreast of NPD developments in their categories.
Budget Management:
Input into Annual marketing / business plan. Responsible for deployment of plan On Time in Full, within budget, according to all KPI’s, with specific focus on Non-Working Media.
Manage marketing budgets effectively, monitoring expenditures (accurate recons, and media PO tracking) and optimizing resources to achieve business objectives within budgetary constraints.
Performance Tracking:
Track and report on the effectiveness of brand activation initiatives, leveraging data to shape future strategies.
Monthly Risk & Opportunities Analysis
Brand Compliance:
Ensure brand messaging and promotional activities comply with regulatory requirements, company policies, and industry standards.
New Product Launches:
Support the successful launch of new products, collaborating with cross-functional teams on product positioning, messaging, and promotional strategies.
Stakeholder Communication:
Provide regular updates and reports to senior management on marketing activities, performance metrics, and market trends, communicating insights and recommendations effectively.
Responsible for the briefing and project mgmt. of creative, media, influencer, PR, Activation & Customer Service agencies – as required by the business.
Responsible for management of and forming relationship with the regional sales teams.
Cultivate partnerships with external entities to broaden brand reach and impact.
Preferred qualifications & experience:
Bachelor's or equivalent qualification in related field
2 - 3 years proven experience in brand management, marketing activation, or related roles within the pharmaceutical industry.
Demonstrated track record of successfully executing marketing campaigns and driving brand growth.
Strong and entrenched business relationships with key consumer and OTC customers.
Experience with RX / scripted products will secure
Ability to create clear and comprehensive briefings to internal and external creative agencies.
Proficiency in Microsoft Office suite.
Consumer insight: Deep insights into customer dynamics – with specific reference to Consumer segment
Digital & AI: Deep understanding of digital promotional platforms and proven track record of implementing digital strategies which drive value in the consumer, OTC & HCP segment.
Strong understanding of new AI technologies to increase the speed of brand development and execution strategies.
Operational execution: Strong operational capabilities in coordinating multiple agencies, partners and vendors to drive idea to execution on-time-in-full.
Team player: Demonstrated cross functional and collaboration skills at executive level.
Exceptional project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Excellent brief writing skills
Ultra Personnel
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