Key Responsibilities:

• Social Media Strategy Development:

  • Collaborate with internal teams to create social media strategies that align with business objectives.
  • Research industry trends and audience insights to drive content creation and engagement.

• Content Creation & Curation:

  • Create engaging content for social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
  • Curate content that aligns with brand values, showcasing industry expertise and services.

• Social Media Management:

  • Maintain consistent posting and engagement across all social media channels.
  • Respond to comments and messages in a timely, professional manner.

• Campaign Management:

  • Plan and execute paid social media campaigns to drive leads and enhance brand awareness.
  • Monitor, analyze, and optimize campaigns for maximum performance.

• Reporting & Analytics:

  • Track social media performance using analytics tools and provide regular updates on key metrics.
  • Adjust strategies based on data insights to improve engagement and conversion rates.

• Brand Awareness & Community Engagement:

  • Develop initiatives to increase brand visibility within the property investment sector.
  • Build relationships with industry influencers, bloggers, and partners.

• Collaboration with Teams:

  • Coordinate with marketing, sales, and communications teams to ensure consistent messaging across platforms.

Key Skills & Qualifications:

• Experience:

  • Proven experience as a Social Media Coordinator or similar role.
  • Experience in the property, real estate, or financial services sectors is preferred.

• Education:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

• Technical Skills:

  • Proficient in social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
  • Familiar with social media management tools (e.g., Hootsuite, Sprout Social).
  • Experience with paid advertising on social media platforms (Facebook Ads, LinkedIn Ads).

• Creative & Analytical:

  • Strong copywriting skills with the ability to create compelling content.
  • Ability to analyze data and adjust strategies accordingly to improve results.

• Communication Skills:

  • Excellent verbal and written communication skills.
  • Ability to engage audiences and interact in a professional manner.

• Organizational Skills:

  • Strong time management skills with an ability to meet deadlines and manage multiple projects simultaneously.
  • Detail-oriented with a focus on delivering high-quality work.

Preferred Experience:

• Familiarity with the property investment or real estate industry.
• Experience running social media campaigns for financial or real estate services.
• Crisis management experience, including handling negative feedback on social media.

Personal Attributes:

• Proactive: Takes initiative to suggest new ideas and strategies.
• Collaborative: Able to work effectively within a team and across departments.
• Creative: Brings innovative ideas to the table to keep the brand fresh and engaging.
• Detail-Oriented: Pays attention to the small details that ensure quality and consistency.
• Adaptable: Comfortable with change and open to new methods and tools.