Job Summary
Job Overview
Location: Pretoria, Gauteng
Employment Type: Permanent
Experience Level: Mid-Senior (5+ years)
A forward-thinking organization in the medical devices industry is seeking a skilled Digital Marketing Specialist with a strong focus on advertising platforms. The successful candidate will be instrumental in driving digital campaign excellence, optimising e-commerce experiences, and delivering insightful performance analytics. This role offers a collaborative environment with a balanced blend of on-site work and two days of remote working post-probation, all while fostering a professional yet light-hearted workplace culture.
Key Responsibilities
- Drive Digital Campaigns: Lead and optimize engaging campaigns across platforms such as Google Ads, Facebook, YouTube, and remarketing channels.
- Enhance Online Experiences: Collaborate with teams to ensure e-commerce platforms and landing pages deliver a seamless, conversion-focused journey.
- Data & Analytics Mastery: Develop monthly performance reports, track campaign metrics, and fine-tune strategies using tools like GA4.
- Strategic Insight & Innovation: Support the development of digital strategies with market and competitor insights, always on the lookout for new opportunities.
- Smooth Operations: Oversee digital marketing administration and ensure quality management processes are in place and up-to-date.
Qualifications and Skills
- Bachelor’s degree in Marketing Management or a related field; postgraduate qualifications and digital marketing certifications are a plus.
- Minimum of 5 years’ experience in digital marketing, with expertise in B2C and international campaigns.
- Proficient with key digital platforms, GA4, and conversion tracking systems.
- Excellent analytical, communication, and cross-functional collaboration skills.
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