Job Summary
Marketing Co-Ordinator (with Graphic Design Skills)
This role will involve two main elements:
- Support Role to Group Marketing Manager
- Graphic design
General
- Coordinate and liaise with a variety of internal and external stakeholders.
- MUST be able to provide a portfolio on application.
- Responsible for maintaining the company's brand strategy.
- Ensure that the marketing and promotional materials remain updated and current.
- Graphic design: digital mock-ups, photo editing, presentation, and developing proposal concepts.
- Control and monitor the company’s digital footprint, including social media content, website updates, and content monitoring
- Control marketing material projects from development and design to distribution and tracking.
- Developing marketing strategies for advertising new products
- Organizing promotional events and coordinating day-of deliveries and staffing
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Identifying potential new markets and creating a plan to enter those markets
- Brainstorming fresh advertising ideas with senior management
- Gathering information on competitors, pricing, and various marketing aspects to help identify marketing trends and key opportunities for innovation.
Marketing Management Support Tasks:
- Updating spec sheets, price lists, fab sheets
- Ensuring the website is fresh and up to date
- Assisting with ad-hoc marketing-related queries,
- Support to field representatives
- Compiling and summarizing reports
- Managing marketing budgets
- Support in database development, social media platforms, and content marketing.
- Coordination and support function to retailers and key internal departments
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
- Knowledge of marketing-related business practices, including advertising, market research and technology
- Analyzing marketing data and performance
- A history of planning successful product launches and events
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
- Time management and organization skills for planning and executing both large and small marketing projects and initiatives
- Leadership skills to motivate team members and manage conflicts
Graphic Design Tasks:
- Designing artwork for posters, signage, billboards, fab sheets, point of sale material, website banners, presentations, digital mediums, social mediums, corporate stationary, vehicle branding, PowerPoint presentations, etc.
- Creative flair – please send portfolio
- Experience with Adobe Suite programs such as Photoshop, Illustrator, InDesign, etc.
Skills & Values:
- Be able to pay high attention to detail and possess excellent personal communication skills
- Excellent time management
- Works well under pressure and to tight deadlines
- Be self-motivated
- Ability to work at a quick pace
- Excellent project and implementation skills
- Strong communication skills, both written and verbal
- The ability to interact with poise at all levels within the organization
- Must be a team player
- Enthusiasm, flexibility, and problem-solving skills
- Own transport
Software proficiencies:
- Adobe CC
- Photoshop (Required) // Illustrator (Required) // InDesign (Required)
- Microsoft Office
- Excel
- PowerPoint
Qualifications:
Degree
- Min of 5 years of relevant experience is an advantage
- Marketing qualification is an advantage