Wholesale Specialist based in Johannesburg South
Commercial
Accountable for quality, standards, service and desired outputs within inter-related functional areas of responsibility. May be responsible for work of others.
The purpose of the role is to grow BevCo's performance with key account wholesalers, Distributors and bulk breakers in a specified (and prioritised) geographic area — such identified wholesalers and/or bulk breakers are critical to BevCo's downstream sales, distribution and penetration success in the area
Customer Development
Manage and build customer relationships with Outlet owners
Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
Achieve customer sales volume targets
Ensure each outlet buys directly from the Company consistently on a weekly basis Execution Guidelines
Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Asset Management o Manage the Company refrigeration assets by driving governance and compliance
Manage all the Company assets in the outlets including permanent merchandising and signage
Ensure the Company products are stocked in fridges as per guidelines • Conduct asset verification surveys (Fridges, etc.) o Assist customers with managing stock replenishment to minimise stock outs
Manage stock rotation and quality
Growth of BevCo / Wholesaler/ BB business relationships
Actively participates in developing the sales operating plan for each key account customer
Builds a win-win commercial approach (trading & profitability benefits) with support from the ASM Professional sales approach to all key accounts on behalf of BevCo
Sales and Distribution Objectives
Drives sales (sell out) and distribution of BevCo portfolio from wholesalers/BBs into market to achieve BevCo targets
Constantly monitors and tracks BevCo sales performance + penetration into the general trade
Review and analysis of Market Dynamics o Constantly must be aware of competitor activities, pricing, products and promotions o Provides timely feedback to ASM as to wholesaler and /or market shift that impact BevCo
Actively adjusts the operating plan to accommodate such changes (in conjunction with ASM)
Critical Success Factors
Communication
Problem Solving
Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem.
Relationships Maintained o Others outside of own work area but inside the organisation
Customer Relations
Negotiation
Planning and Organising
Knowledge of Business
Continuous Improvement
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