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CRM (Customer Relationship Management) Specialist (Hospitality / Travel / Tourism - Loyalty programmes)
Isilumko Staffing Wednesday, 11 December 2024 1Job Summary
A Global travel / tourism / hospitality client is seeking an experienced CRM Specialist for their Marketing department in Johannesburg.
Qualifications and experience:
- Marketing diploma / Bachelors' degree
- No less than 6 years' marketing experience - CRM as a specialisation
- Fluent in English
- Sound knowledge of loyalty programmes
- System proficiency: SAS or any CRM campaign dissemination tool, Contact Lab, Touchbase Pro, Advanced Excel (Data mining and analysis), Marketo
Key skills:
- Interpersonal
- Stakeholder management
- Writing
- Data mining
- Analytical
- Database management
- Time management
- Attention to detail
- Deadline driven / results driven
- Able to work under pressure
- Strategic
- Resilient
- Adaptable
- Organised
- Team player
Key performance areas:
- Grow the loyalty base: Develop and implement communications strategy for CRM
- Responsible for the customer life-cycle: Attending to all client queries
- Support the Marketing Manager with ad-hoc projects
- Monitor data quality, marketing activities, segmenting
- Draft, execute and monitor direct marketing campaigns, promotions and interventions
- Draft and implement acquisitions, remarketing and maintenance strategy
- Draft performance reports
Isilumko Staffing
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