Job Summary
One of our global travel / tourism clients' are looking for experienced Branding Specialist with media buying experience to join their team in Johannesburg. Office based role. Looking for someone to start as soon as possible.
Qualifications and experience:
- Diploma or degree
- No less than 5 years' marketing experience
- Fluent in English
Key skills:
- Media planning and buying
- Strategic
- Results driven
- Detail orientated
- Interpersonal
- Writing
- Time management
- Analytical
- Project management
- Collaborator
- Stakeholder management
Key performance areas:
- Drafting and implementing brand strategy
- Staying abreast of trends
- Global and local focus on traditional and digital media campaign implementation
- Driving continuous improvement - media planning
- Project coordination
- Monitoring media campaign performance
- Work hand in hand with the buying team: provide buying specs, monitor development, review media buys and conduct post buy analysis
- Draft status reports
- Negotiate print rates
- Manage media trade exchanges with stakeholders
- Assess ROI and KPI's of campaigns
- Addressing marketplace conditions, competitive spending, media and promotional opportunities, invoicing, billing