Our client is a fast-growing online lending business, leveraging technology and data to provide seamless financial solutions. Using data-driven insights, they optimise customer acquisition, conversion, and retention processes. They are now seeking a Senior Commercial Analyst: Marketing Funnel to maximise the efficiency and profitability of the customer journey.

Role Overview

Customer Acquisition & Marketing Analytics

• Analyse website traffic to identify key customer segments and behaviours.
  
• Develop and implement marketing attribution models to track the effectiveness of acquisition channels (organic, paid, social, referral, etc.).
  
• Use machine learning models to predict customer intent and optimise marketing spend.
  
• Work with digital marketing teams to improve customer targeting and personalisation.
  

Funnel Optimisation & Predictive Analytics

• Analyse the loan application funnel from the first touchpoint to loan funding.
  
• Use predictive models to identify drop-off points and recommend optimisations.
  
• Perform A/B testing and multivariate analysis to enhance user experience and conversion rates.
  
• Develop customer segmentation models to personalise the funnel experience.
  

Performance Reporting & Advanced Insights

• Build real-time dashboards for monitoring funnel performance using tools like Redash and Tableau.
  
• Use Python, R, or PostgresSQL to analyse large datasets and generate business insights.
  
• Develop predictive models for lead scoring and loan eligibility likelihood.
  
• Work closely with marketing and product teams to align strategies with data-driven insights.
  

Requirements

• Postgraduate degree in Statistics, Actuarial Sciences, or Data Science.
  
• Master’s degree in a relevant Data Science discipline.
  
• 3+ years in data analytics, marketing analytics, or data science.
  
• Strong proficiency in Python, R, or PostGresSQL for data analysis and modelling.
  
• Experience with Google Analytics, Google Tag Manager, and marketing attribution.
  
• Knowledge of machine learning techniques (regression, clustering, classification) for funnel optimisation.
  
• Expertise in A/B testing, marketing performance analysis, and conversion rate optimisation (CRO).
  
• Strong background in data visualisation tools (Tableau, Redash, Looker).
  
• Experience in fintech, online lending, or e-commerce.