HANGAR49 is looking for a skilled Cold Outreach Marketer to play a pivotal role in driving lead generation for our B2B operations. The ideal candidate will excel in creating and managing personalized outreach campaigns targeting decision-makers and influencers within key industries. You will leverage modern tools and data-driven strategies to build relationships, generate high-quality leads, and contribute to our sales pipeline growth.

Key Responsibilities

1. B2B Lead Generation
   

• Conduct research to identify target accounts, decision-makers, and key contacts within ideal customer profiles (ICPs).
  

• Build and maintain a database of prospects, ensuring data accuracy and segmentation.
  

2. Outreach Strategy & Campaign Management
   

• Design and execute multi-channel cold outreach campaigns (email, LinkedIn, etc.) tailored to specific industries and personas.
  

• Craft personalized, compelling messages that resonate with B2B audiences and address their pain points.
  

• Develop and manage follow-up sequences to maximize engagement and response rates.
  

3. Collaboration & Alignment
   

• Work closely with sales teams to ensure smooth lead handover and alignment of messaging with sales objectives.
  

• Collaborate with the marketing team to leverage insights, content, and resources for effective outreach.
  

4. Performance Tracking & Optimization
   

• Monitor and analyze campaign metrics such as open rates, response rates, and conversions.
  

• A/B test subject lines, messaging, and CTAs to continually optimize performance.
  

• Provide detailed reports on outreach effectiveness and propose improvements.
  

5. Technology & Tools
   

• Use B2B lead generation tools like Expandi, Smartlead, Happierleads, and CRM platforms to streamline and scale outreach efforts.
  

• Stay informed on new tools and trends in the cold outreach and lead generation space
  

Key Skills & Qualifications

1. Experience:
   

• Minimum 3 years of experience in cold outreach, lead generation, or a similar role, specifically in a B2B environment.
  

• Proven success in engaging senior-level decision-makers (e.g., C-level, VP, Directors).
  

2. Skills:
   

• Strong written communication skills with the ability to craft personalized, impactful messages.
  

• Proficiency in using outreach platforms, CRMs (e.g., HubSpot, Salesforce), and analytics tools.
  

• Data-driven mindset with the ability to analyze metrics and make informed decisions.
  

3. Knowledge:
   

• Understanding of the B2B sales funnel and buyer's journey.
  

• Familiarity with ICP development, segmentation, and persona-based marketing.
  

4. Personal Attributes:
   

• Results-oriented, with a proven ability to meet and exceed lead generation targets.
  

• Highly organized, with strong time management and multitasking skills.
  

• A proactive and creative thinker who thrives in a fast-paced environment.
  

Requirements

Preferred Qualifications

• Experience in SaaS or technology-driven industries.
  

• Familiarity with account-based marketing (ABM) strategies.
  

• Prior use of tools like LinkedIn Sales Navigator, Lemlist, or Apollo.io.