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Job Summary
SENIOR MARKETING MANAGER | CAPE TOWNR1,2 MILLION CTC Per ANNUM
Our client – a leading multinational retail group, is looking for a Senior Marketing Manager to join
their team.
MAIN PURPOSE:
The Client’s Senior Marketing Manager is to lead and influence as a key business partner working
across the client brands in interpreting the business unit and the individual brand marketing strategies
to deliver growth. The individual needs to support the commercial objectives through setting the
company’s Marketing KPIs for the medium to long term with clear milestones and deliverables.
Customer acquisition, growth, and retention targets with the relevant levers, including data analytics
and insights as a key enabler. Innovative and creative thinking, with an enterprise view of the brand’s
business is critical across product, service and experience.
Lead Marketing partners to deeply interpret the client’s product strategy, support the delivery of the
strategy with an appropriate marketing strategy and communication executional plan. Managing and
driving the CPA, media and production budgets, PIRs, competitor monitoring and campaign
effectiveness based on agreed KPIs. The individual needs to work closely with the Heads of Marketing
and their respective teams based in Australia, suppliers and 360 Marketing partners, and thus needs
to have strong negotiation skills and high emotional intelligence together with a collaborative attitude to be effective in the role. The individual should be resilient, innovative and be able to work in an agile environment to toggle the business, at the same time understanding each objective driving execution
with excellence.
YOUR ‘DAY TO DAY’
Position the client’s Brands
▪ Position the client’s brands in the SA market, in a way that focuses on driving profitable sales,
market share growth, share of voice and customer engagement and acquisition
▪ Partner with the business unit to achieve its strategic goals across product, service and experience, understanding product offer and differences, price and value, promotional differences and how to take that product to market to the company’s target customer and acquire new customers from competitors
▪ Influence key stakeholders in the interpretation, implementation and execution of the
strategic marketing vision and direction
▪ Build and position the company’s Marketing communication approach and plan with the key
messages, to the market and macro-segmented customers to increase sales, grow existing
customers, basket penetration (cross-shop and upsell) and acquire new customers
▪ Collaborating with the GM and being a key business partner in driving a clear customer-first
strategy with the Marketing teams in Australia is critical
▪ Translate into a clear, integrated commercially led marketing and communication plan and that takes into consideration customer need and states relevant channels, marketplaces,
budgets, content, competitor and desired output to take the client brands to market, which is executed in collaboration and integration with colleagues across the business, Customer,
Marketing and the business to deliver in line with the critical path and intended outcomes
Translate the client’s business strategy into the Marketing strategy | communications plan that supports the delivery of the BU goals
▪ Gather all relevant customer data, competitive insights and research from Customer
colleagues and working in collaboration with them, use Insights and data as input into the
Marketing strategy, plans and conceptual brief to target customer need states, understand
customer mind-sets and new business opportunities. Being clear on the objective is critical to
use the data effectively
▪ Ensure all relevant digital, direct, online, VM and PR opportunities are considered, working in
collaboration with Digital, Direct, Online, VM and PR colleagues as input into the Marketing
strategy, communication plan and conceptual brief to target customer need states and new
business opportunities
▪ Partner with the company’s BU to proactively respond to and solve business challenges with
Marketing solutions, working collaboratively with colleagues to provide appropriate solutions
and encourage innovative solutions across product, service and experiences
▪ Lead and provide clear direction and influence / support the company’s SA Marketing team
for them to create detailed integrated marketing communication plans and integrated briefs
with relevant colleagues across Marketing / BU using the Project Manager link for on-time delivery, risk management and tracking
Drive the achievement of business goals and targets through compelling and engaging customer communications – inspirational content that converts to sales
▪ Influence and shift customer perceptions through marketing communication in line with the
strategy and business focus – reasons to believe, tell me why and show me how
▪ Remain up to date and have a deep understanding of the competitor landscape in SA and
internationally including online retailers and any new entrants to the market and category
leaders
▪ Constantly explore new opportunities and new thinking, identify, and realise opportunities to
ensure that the company’s brands stay ahead of the game locally
▪ Partner with groups to ensure alignment of product, price and value, trend, difference, and
marketing strategy on an ongoing basis to be ahead of the curve
▪ Attend, understand and interpret market and business context, trends, the merchandise cycle and integrate customer insights and behaviours in the development of the integrated marketing and communication plans
Drive the execution of the integrated marketing communications plans
▪ Produce and oversee the integrated marketing communications briefs, leading and engaging
with key stakeholders and areas of specialisation across 360 areas within Marketing including
Online, Agency, VM, Direct, Digital, PR, social media, WFS and Loyalty
▪ Oversee the teams to deliver end to end process from Marketing brief to go live across all channels. Consistency of tone, creative and message based on channel objectives
▪ Ensure that the overarching communication objectives and big ideas are integrated, understood and delivered across all channels and touch points that deliver to the objectives
of the briefs and the business strategy
▪ Lead the Marketing team in SA to drive the integration and be accountable for the key point
of contact for 360 communication partner delivery per campaign
▪ Influence key elements of the communications approach such as media planning and buying,
brand positioning from concept to execution and understanding competitors
▪ Identify innovative new Marketing opportunities and experiences to deliver growth and build customer engagement
▪ Understand the commercial priorities and translate them into the creative and communication development challenges
▪ Lead the Marketing team through immersion including creative and 360 partners in the BU to understand the strategic Marketing priorities and focuses
▪ Deliver the MROI / ROMI, CTS to understand effectiveness for all strategic campaigns
Manage and lead the business interface, integration into Marketing and the Business Units
▪ Act as the primary Marketing point of contact into the business and product groups, providing input into the BU strategy and Ops plans
▪ Work closely with the BU to ensure deep alignment of objectives and how when they will be delivered
▪ Take a “can-do", proactive approach to “make it happen", working with their Brand Marketing teams in Australia, Customer, PR and 3rd party partners / suppliers
▪ Engage in all key and relevant aspects of the business, including online, sales management, product reviews and strategic project deliverables and agree how the Marketing team
engages with the BU and with colleagues, which meetings to attend and which not to, to ensure there is a balance of engagement with implementation / execution of work
Budget and commercial management
▪ Develop, manage, and maintain the company’s annual Marketing budget
▪ Manage and allocate budgets to the company’s brands across their campaigns per season
▪ Monthly budget reconciliations and payment processing
▪ Manage contracts – terms and payments, tracking, renewals etc.
▪ Production – budgets, signing off CE and recons with service providers.
▪ Ensure effective cost management; manage variances in actual expense against budget whilst still delivering the plan
▪ Ensure that the impact of all budgetary decisions is evaluated; continually searching for opportunities to improve success for next time and build base budgets on shifts in strategy
▪ Ensure that the Marketing plan delivers to the commercial business levers
▪ Monitor, measure and report the effectiveness of Marketing initiatives against agreed KPIs such as campaign ROI, click through rates, traffic, conversions, customer targets and A/B
testing results
▪ Prepare campaign PIRs
People and stakeholder management
▪ Lead, mentor, develop, recruit, retain - a competent and motivated Marketing team
▪ Be up to date with all relevant market share data, commercial and digital plus other Marketing channels in the external market to anticipate future opportunities to reach the target market
effectively in a 24/7 environment and to enable Marketing to work effectively with all relevant partners
▪ Accountable for relationship and stakeholder management with key areas, such as the PR, Digital, Creative, Online, Direct Marketing, Visual Merchandising, WFS, Customer, Loyalty, Sales Management and Product groups
▪ Work proactively across teams and functions, in a matrix structure, to optimise integration opportunities
▪ Influence internal and external stakeholders, peers, and senior team members where necessary to ensure achievement of objectives
▪ Raise issues and concerns in a timely and professional manner, manage expectations in line with Woolworths Values and Strategy
▪ Build and maintain effective relationships with suppliers and 3rd party partners
▪ Complete IPM discussions with direct reports according to IPM timelines and ensure development plans are maintained to support growth and retention within the team
▪ Ensure that team members deliver according to the critical path and are held accountable for agreed deliverables and KPIs
MINIMUM ROLE REQUIREMENTS:
▪ Relevant 4-year diploma or degree in retail / brand marketing or commerce or similar
▪ Solid (8-12 years) of retail / marketing and planning skills and experience
▪ Demonstrated technical knowledge and awareness across all elements of Marketing including
all relevant digital media channels and up to date with innovative business and marketing solutions
▪ Ability to perform at multiple cross functional BU within the role and across Marketing
▪ Understanding and working with GM on the understanding and interpretation of business financial figures and adherence with budget KPIs
▪ Experience in leading and managing complex teams and inspiring a high-performance culture
▪ Understanding of translating a business / commercial strategy into an effective operational Marketing strategy and communications plans with KPIs
▪ Experience in working and understanding customer data and insights is mandatory
▪ Interest and experience in Beauty, Home, Customer and Design, and Experience is advantageous
▪ Leadership, mentor to the team driving the right culture and behaviors | display empathy and sympathy
▪ Passion for retail, fashion, the company’s brands, product and customers
▪ Stakeholder management and ability to communicate effectively and influence key stakeholders
▪ Confident in a business-facing role, effective listener with a solutions-based approach
▪ Agile, adaptive and flexible approach and comfortable working with complexities
▪ Influencing and negotiating skills and impact at a Senior level externally and internally (budget management experience and customer data analytics added advantage)
▪ Strategic and conceptual thinker with ability to identify insights and translate strategy into plans / deliverables and who can lead a team to deliver – a strategic implementer
▪ Analytical skills to interpret customer data and insights, sales and share of voice and then translate this into integrated Marketing plans
▪ Big picture, thought-leader and Business Partner with an enterprise view mind-set – problem solver
▪ Creative thinker, creative sensibility, and ability to evaluate creative work and contribute to the creative development process
TransEra Solutions
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