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Job Summary
Purpose of the Role:To drive the growth, profitability, and market leadership of the company’s products by developing, executing, and optimizing strategic marketing plans.
This role is responsible for market analysis, brand positioning, and integrated marketing initiatives that maximize revenue and market share.
Additionally, the role ensures cross-functional collaboration, innovation, and a high-performance marketing culture to achieve sustainable long-term business success.
Qualifications:
Tertiary degree in a relevant technical or commercial discipline or a commercial degree with an emphasis on marketing
Experience:
8–10 years of marketing experience in a relevant industry, minimum of 5 years in a senior / management capacity, leading teams and driving strategy.
Pharmaceutical or nutraceutical or supplement industry experience is essential
Knowledge:
Deep understanding of relevant markets (e.g., commodity, FMCG, technology).
Knowledge of domestic and international economic, political, and commercial environments.
Expertise in international trade, marketing, and commercial practices.
Strong ability to conduct thorough market, feasibility, and forecasting analyses.
Comprehensive understanding of marketing principles, financial management, and commercial acumen.
Organizational and business acumen, with an understanding of digital marketing and consumer trends.
Skills:
Strong communication, negotiation, and networking skills.
Effective leadership and conflict management abilities.
Excellent presentation skills, with the ability to translate complex strategies into clear messaging.
Advanced computer literacy, including data-driven decision-making and digital marketing tools.
Competencies:
Strategic, analytical, and broad-minded thinking.
Decisive and insightful approach to problem-solving.
Customer-centric and responsive mindset.
Innovative, conceptual, and commercial thinking.
Leadership Competencies:
Driving accountability, urgency, and results orientation.
Building and maintaining strong stakeholder relationships, including cross-cultural awareness.
Strategic focus with the ability to articulate and cascade vision and values.
Coaching, talent development, and performance management expertise.
Ability to lead through change, drive innovation, and influence key business decisions.
Strong commercial acumen, aligning marketing strategies with financial goals.
KEY RESPONSIBILITIES
Drive Growth & Market Dominance – Achieve strong and consistent growth in sales, profitability, and brand contribution to secure market leadership in key focus areas.
Meet Financial Targets – Deliver projected turnover, revenue growth, and gross profit targets while optimizing brand performance.
Execute Marketing Strategies – Implement marketing strategies within the allocated budget, ensuring optimal return on investment (ROI).
Develop & Monitor Strategic Plans – Formulate and oversee sustainable, integrated marketing strategies across assigned portfolios.
Enhance Sales & Marketing Synergy – Strengthen collaboration between sales and marketing teams to drive aligned business objectives.
Lead Innovation Initiatives – Drive product, service, and campaign innovations to maintain a competitive edge.
Foster a High-Performance Culture – Build and nurture a winning, results-driven team culture that supports business objectives.
MAIN ACTIVITIES
Strategic marketing
Develop and maintain the product, marketing and pricing strategies, systems and processes
Implement the strategies, systems and processes for successful entry, growth and sustainability in domestic and export markets
Create an awareness of the commercial impact of products and designs
Develop the Company’s marketing position to support its strategy
Establish and maintain national and international relationships and networks with key stakeholders and influencers (including venture partner organizations, service providers and potential customer organizations) to support the marketing effort.
Strategic planning and market information
Provide marketing-related information required for decision-making, budgeting and other activities
Maintain market and industry trend data and insights
Conduct market research and screening of potential markets
Continuously analyse markets and identify marketing-related risks that can adversely influence the company’s marketing positions
Implement and manage risk mitigation strategies
Identify marketing opportunities.
New and Existing Product Development
Identify plan and develop new product priorities and business plans in conjunction with the various project teams aligned with business strategy and purpose
Develop the business case for NPD and EPD projects for discussion and alignment with sales teams
Monitor NPD and EPD product planning to ensure a timely launch
Ensure relevant brand plans with relevant marketing activities are drafted and executed.
Expenses, Control and General
Responsible for managing allocated portfolio expenses in line with the brand marketing investment (BMI)
Monthly expense analyses by the brand to monitor effectiveness and return-on-investment (ROI)
Control and monitor the profitability of the entire product portfolio
Ensure all marketing reports are prepared and submitted on time. Monthly senior management reporting.
Provide input in monthly sales and marketing integration meetings on various tasks such as forecasting
Preparation and submission of marketing plans
Critically evaluate campaigns success and shortcomings
Ensure that all promotional material development and campaigns are implemented according to plans
Conduct due diligence activities
Corporate Governance
Negotiate marketing agreements.
Leadership
Establish, guide, direct and oversee the Department aligned with overall strategy and objectives
Identify and timeously address problems and opportunities central to business success
Plan, select, develop and maintain suitable manpower capabilities for the Department
Develop and maintain a high-performance team
Establish and maintain relationships with stakeholders
Ensure compliance with relevant legal and statutory requirements, meet principles of sound corporate governance and internationally accepted environmental, health, safety and quality standards.
Ultra Personnel
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