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Job Summary
Who we are: We are a leading integrated communications group in Africa.
What we do: We want our clients' brands to be noticed. So we disrupt the status quo.
What we are looking for: A Senior Copywriter to deliver the world's most advanced luxury automotive creative campaigns.
What you will do:
- Conceptualise, develop and produce integrated marketing materials from ATL to digital assets
- Understanding of how to develop an integrated and multi-channel campaign within the automotive industry
- Stay informed of trends and competitor brands thus ensuring creative campaigns stay on the front line of exceptional campaign
- Ensure that digital designs align with and reinforce the overall brand identity and guidelines
- Own the client's creative strategy
- Maintain creative brand guidelines
What you must have:
- A relevant qualification in Copywriting or equivalent
- A minimum of six years’ experience of copywriting in an advertising agency
- Automotive or global client experience
- Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements
- Data-driven and obsessed with the measurable impact of a campaign
- Excellent presentation skills and ability to gracefully defend creative work to stakeholders
- Have a professional, proactive and positive attitude that sets an example for others
- Ability to take direction and a willingness to learn new things
- Collaborative attitude with the ability to work independently and lead as required
- Excellent verbal and written communication skills
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