Job Summary
Our client is looking for an experienced Senior Marketing Manager to lead the marketing team and act as the key strategic marketing partner for a cross-business portfolio. This role involves translating business and customer insights into a clear, integrated marketing and communication strategy to drive brand engagement and business growth.
Responsibilities
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Develop and execute a comprehensive marketing strategy aligned with business objectives.
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Position the brand effectively to drive customer engagement, sales, and market growth.
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Collaborate with stakeholders to ensure the brand message is consistent across all marketing channels.
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Lead the development of integrated marketing communication plans, including media, digital, PR, and customer engagement strategies.
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Monitor industry trends and competitor activity to identify new opportunities.
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Oversee the execution of marketing initiatives, ensuring alignment with business priorities.
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Manage relationships with internal teams, agencies, and external partners.
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Lead and develop a high-performing marketing team, ensuring alignment with strategic goals.
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Oversee budget planning and financial management of marketing activities.
Key Skills
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Strong strategic marketing and brand positioning expertise.
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Experience in digital marketing, PR, corporate communications, and loyalty programs.
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Strong leadership and stakeholder management abilities.
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Analytical mindset with the ability to translate insights into effective marketing strategies.
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Excellent communication and negotiation skills at a senior level.
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Ability to drive high-impact marketing campaigns and customer engagement initiatives.
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5-8 years of experience in marketing, preferably in retail, FMCG, or agency environments.
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Proven track record of leading and managing teams.
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Experience with financial planning and budget management.
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Strong commercial acumen and understanding of market trends.
Qualifications
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Relevant degree or diploma in Marketing, Branding, or a related field.
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