Join our dynamic e-commerce team as a Performance Marketing Specialist! We’re looking for a talented individual with a passion for retail, e-commerce, and digital marketing to help elevate our online presence.

Requirements:

• Bachelor’s degree or equivalent in marketing or data analysis.
• Experience in performance marketing for an e-commerce business.
• Proficient with Google Looker Studio, Tableau, and HubSpot.
• Proven track record as a paid media specialist.
• Strong background in producing data-driven insights and recommendations.
• Familiarity with GA4, GTM, Google Ads, Meta Ad Manager, and TikTok Ads.
• Good knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
• Proficient in Microsoft Office Suite.
• Fluent in English and Afrikaans.
• High attention to detail and excellent organisational skills.
• Ability to prioritise and work efficiently in a fast-paced environment.
• Strong collaboration skills to work cross-functionally with various teams.
• Eagerness to learn and develop skills in the digital marketing field.

Responsibilities:

Performance Marketing:

• Manage the online store’s presence across paid search, programmatic display, and paid social channels.
• Collaborate with marketing and creative teams to create compelling content for paid media channels.
• Oversee campaigns on relevant self-service paid media channels and guide strategy where media buying is required.
• Utilise the digital marketing budget effectively to align with marketing goals.
• Implement a testing framework to launch and measure campaign experiments.
• Evaluate emerging technologies and provide thought leadership in performance marketing.
• Conduct keyword research for ongoing optimisation of search campaigns.

Analytics & Reporting:

• Track, analyse, and report on the performance of digital marketing activities.
• Interpret reporting results to draw meaningful conclusions and make recommendations for future efforts.
• Assist with market research to analyse the competitive landscape and identify new marketing opportunities.
• Provide actionable insights to support strategic goals.

Experimentation & Conversion Rate Optimisation (CRO):

• Identify optimisation opportunities and develop a testing and optimisation plan.
• Evaluate customers’ online behaviour and provide recommendations to improve website performance.
• Support UX and CRO strategies with audience-centric recommendations.
• Collaborate on the strategy, execution, and measurement of A/B tests and CRO experiments.
• Work with content creators to optimise landing pages and website calls-to-action (CTAs).

If you're ready to take the next step in your marketing career, we want to hear from you!