Job Summary
We are looking for an experienced and dynamic Ad Tech Expert to join our clients team. In this role, you will be responsible for managing and optimising our ad technology infrastructure, ensuring the seamless delivery of digital advertising campaigns, and driving revenue growth through innovative ad tech solutions. You will collaborate with cross-functional teams to develop, implement, and analyse ad campaigns that resonate with their diverse audience.
Key Responsibilities:
- Manage and optimise ad servers for effective ad delivery.
- Oversee programmatic advertising strategies and real-time bidding (RTB) systems.
- Utilise Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for efficient media buying and inventory management.
- Analyse performance data to optimise ad campaigns and improve ROI.
- Implement and maintain Data Management Platforms (DMPs) for audience segmentation and targeting.
- Detect and prevent ad fraud while ensuring high standards of view-ability.
- Collaborate with creative and media buying teams to ensure impactful ad placements.
- Ensure compliance with privacy laws and manage user consent and data privacy issues.
- Stay updated on emerging ad tech trends and integrate new technologies as needed.
Qualifications:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
- Proven experience in ad technology, digital advertising, or a similar role.
- Strong knowledge of ad servers, programmatic advertising, DSPs, SSPs, and DMPs.
- Proficiency in data analysis and campaign optimisation.
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