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Job Summary
ROLE OVERVIEW
The ideal candidate will have a business strategy mindset and the ability to oversee multiple campaigns, ensuring that design strategies are effectively implemented. This role requires a blend of creative and strategic thinking, as well as the ability to thrive in a corporate environment.
RESPONSIBILITIES
- Develop and execute graphic design strategies that align with business goals and marketing objectives.
- Create high-quality graphic design content for various mediums including digital and print.
- Oversee and monitor the progress of multiple campaigns, ensuring that design strategies are consistently implemented and objectives are met.
- Collaborate with the Marketing Manager, Digital Content Creator and Web Developer to ensure cohesive and effective campaign execution.
- Analyse campaign performance data to refine and optimise design strategies.
- Provide guidance and support to junior designers, ensuring design quality and consistency.
- Stay updated on industry trends and best practices in graphic design and marketing strategies.
- Create training materials for the inhouse Learning and Development Program.
- Be knowledgeable or willing to learn about Google Ads and Social Media Ads to integrate design strategies effectively.
Requirements
REQUIREMENTS
- Experience Level: Mid-level
- Proven experience in graphic design, with a strong portfolio showcasing a range of design projects.
SKILLS
- Proficiency in graphic design software and tools (specific tools to be discussed during the interview).
- Strong understanding of design principles, typography, and colour theory.
- Ability to develop and execute design strategies that align with business objectives.
- Excellent analytical skills to monitor campaign performance and make data-driven decisions.
- Strong project management skills and the ability to oversee multiple campaigns simultaneously.
- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
- A strategic mindset with a focus on achieving business goals through effective design.
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