Job Advert: SEO and Digital Marketing Specialist

Are you a passionate and experienced SEO and digital marketing professional looking for an exciting opportunity to make a significant impact in the online world? We are seeking a highly skilled and knowledgeable SEO and Digital Marketing Specialist to join our dynamic team and take charge of our digital presence. If you have the right qualifications and a minimum of 5 years of hands-on experience in the field, we want to hear from you!

Employ Africa is looking for an SEO and Digital Marketing Specialist to join their busy team

Responsibilities:

• Develop and execute result-driven SEO strategies to improve organic search rankings and drive traffic to our website.
• Conduct comprehensive keyword research, competitor analysis, and stay up-to-date with industry trends to identify growth opportunities.
• Optimize website content, meta-data, and on-page elements to ensure maximum visibility and user engagement.
• Implement technical SEO best practices to enhance site performance, crawlability, and indexing.
• Collaborate with content creators to produce SEO-friendly, high-quality content that aligns with our target audience and business objectives.
• Manage and analyze the performance of paid marketing campaigns across various platforms, such as Google Ads and social media.
• Utilize data-driven insights to make strategic decisions, improve conversion rates, and achieve business objectives.
• Monitor and report on key SEO and digital marketing metrics, providing regular performance updates to stakeholders.
• Stay informed about the latest digital marketing trends and search engine algorithm updates, adapting strategies accordingly.
• Work closely with the marketing team to align SEO efforts with broader marketing initiatives.

Qualifications and Experience:

• Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
• Proven track record of at least 5 years of experience in SEO and digital marketing roles, with a demonstrable portfolio of successful campaigns.
• In-depth understanding of search engine algorithms, keyword research tools, and SEO analytics platforms.
• Proficiency in website analytics tools such as Google Analytics, Google Search Console, or similar.
• Hands-on experience with on-page and technical SEO optimization techniques.
• Familiarity with paid advertising platforms and experience managing PPC campaigns.
• Knowledge of content management systems (CMS) and website development best practices.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong communication and collaboration skills to work effectively within a team environment.
• Passion for staying up-to-date with the latest industry trends and innovations in SEO and digital marketing.

Location: Durban