Job Summary

Tertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools as specified and confirmed by Head Office. Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region. Tertiary Education Consultants create promotional events and functions on campus to generate sales. Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region. Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.

Duties & Responsibilities

1. School & Client Relations development

• Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students.
• Schedule and complete presentations to grade 12 & 11 learners.
• Create opportunity for first contact with learners from Grade 8 to 10.
• Build relationships with funding and student loan organizations.
• Address customer concerns and issues in a professional and timely manner.

1. 2. Database/lead generation

• Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
• Generate and manage the data collection against a given target.
• Generate no less than 60 - 80% of school learners in the allocated region.
• Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information.
• Create events and opportunities that will ensure high lead conversion.
• Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation.
• Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments.

1. 3. Overall marketing & generate enrolments.

• Drive brand loyalty.
• Execute marketing plans.
• Book appointments with schools | teachers | prospects and their parents
• Liaise with the student advisors as required for consultations & events.
• Involved in the recruitment of the students for the next year intake.
• Mining and contacting of the career database.
• Scheduling appointments/consultations according to the school/campus targets set.
• Contact with the database as required for events.
• Work against strict activity and financial targets
• Keep in touch with the registered prospects once a month.
• Registering and enrolling students monthly/quarterly against given targets
• Involved with awareness campaigns for the allocated region.
• Attend and organize CTU CAMPUS events for example Open day’s & Open weeks.
• Branding/ awareness and CTU representation when are where required, together with Campus and Senior management.
• Marketing various school solutions (i.e. Teacher training) in order to build sound school relations.
• Attend trade shows and events to market product.
• Overall awareness and presence at schools/ events and region
• Overall promotion for the campus.
• Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point persons for outside, inside and partner sales teams.
• Work closely with marketing teams to create programs.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Effective lead generation through school relations
• Generate leads and secure sales.
• Plan roadshows/ enrolment drives at various distant locations.
• Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Improve forecast performance of business through thorough understanding of underlying demand assumptions.
• Keep abreast of industry trends, competition, and new opportunities.
• Develop field-marketing plans for improving sales and profitability.
• Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
• Recommend innovative and creative marketing approaches for revenue growth.
• Provide sales support and guidance to team for product positioning.
• Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
• Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors.
• Research local competitors
• Record keeping of marketing workbook, stats and CRM.
• Monitor and manage expenditures.
• Recommend marketing techniques and tactics based on changing business demands.

Skills

• Above average presentation skills.
• Building Rapport.
• Client/Customer Awareness.
• Integrity.
• Interpersonal Relations.
• Listening Skills.
• Organizing /Planning Ability.
• Personal Work Ethic and disciplined.
• Proficiency in Microsoft Office Suite.

Experience & Qualifications Required

• Essential: Grade 12 or equivalent qualification with a proven track record of 2-3 years in sales, preferably, Experience in academic advising or related careers in post-secondary education is preferred.
• Business to consumer sales experience.
• Desirable: Qualification in Business or related field.