Implement the Group's expansion strategy by executing market development initiatives. Working with cross-functional teams, the role is responsible for formulating and implementing market entry and expansion plans, fostering strategic partnerships, and ensuring the successful penetration of the Group's solutions, primarily focusing on remittances, in diverse and dynamic markets.

• This position reports directly to the Head of Market Expansion and will be responsible for identifying and pursuing new business opportunities, analyse and cultivating strategic partnerships. As part of the role, the Senior Business Developer: Market Expansion, will engage in managing the existing business relationships and execute the launch of new territories and partnerships.
• The Senior Business Developer - Market Expansion will be required to provide strategic focus to ensure the growth of our existing new territories within their portfolio through cross functional collaboration with internal stakeholders.
• Internal Liaison takes place across all internal departments, where external liaison takes place with existing business relations and new partnerships.

Market Analysis, Strategy and Business Development

• Conduct comprehensive market research to identify potential new territories for expansion.
• Develop comprehensive market expansion business cases outlining financial projections, risks, key demographics, and market trends.
• Conduct in-country market research and build development strategies for the specific corridors and countries.
• Develop and execute go to market strategies for market entry, considering regulatory, cultural, and competitive landscapes.
• Develop and execute a comprehensive business development strategy in order to achieve market expansion targets.
• Plan and execute new market visits to gain an understanding of market nuances and product fit based on customer needs.
• Provide recommendations for tailoring strategies to meet local market conditions, cultural nuances, and regulatory frameworks, ensuring a nuanced and adaptable approach.
• Analyse market trends, market conditions and customer needs to create innovative strategies for product development and market penetration.
• Generate detailed competitor analysis reports highlighting strengths, weaknesses, opportunities, and threats in the target markets.
• Forecast sales activity and revenue achievements, as well as researching relevant targets to develop lead lists and identify new sales opportunities
• Lead collaborative efforts with cross-functional teams to conceptualise, design, and develop new financial products tailored to target markets.
• Drive innovation by leveraging emerging technologies and industry trends to continuously lead financial solutions market.
• Contribute to the entire product development lifecycle, and lead projects from ideation to launch, ensuring alignment with the Group's goals and locally translated customer needs.
• Ensure a regular monitoring and assessing of the commercial and strategy value chain of each business partner, in reviewing key competencies and focus on continuous improvement on with internal stakeholders.

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