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Job Summary
Responsibilities:
- Develop and implement the company's Lead Generation strategy.
- Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company’s overall business objectives.
- Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
- Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
- Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
- Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
- Conduct research to identify and test new lead generation channels and platforms.
- Develop and refine messaging across various platforms to improve lead quality.
- Advise and collaborate with call centre Managers on effective dialler strategies for leads.
- Administer data in compliance with the PoPI Act and DMASA requirements.
Qualifications:
- Bachelor’s degree or relevant industry qualification is advantageous.
- Experience in lead generation in call centre environments.
Experience and Knowledge:
- At least 4 years’ experience in data and lead generation analysis.
- Knowledge of CRM and database management tools.
- Advanced Excel skills.
Competencies:
- Strong knowledge of different media, digital and social media platforms.
- Strong production skills (e.g., TV, Radio, Digital platforms).
- Ability to work both internally and externally with various agencies and call centres.
- Understanding of different call centre management tools and how to integrate them.
- Budget management skills, with a strong attention to detail.
- Strong prospecting skills.
- Deadline-driven and resilient.
- Strong collaborative and communication abilities.
- Business acumen, with effective time management and decision-making skills.
- Capability to manage multiple projects with precision and efficiency
IT Ridge Technologies
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